Author Archives: oxygenau

Oxygen360’s Managing Director Cameron Jurd poses some interesting questions to Mediaweek on marketing during a downturn  This article was originally published by Mediaweek Australia on July 31, 2023. At the time of writing, economic pundits are predicting Australia will officially enter a recession sometime this year. For many of us business owners, this presents us […]

Oxygen360’s Managing Director Cameron Jurd reflects on the advantages of long term advertising As the year starts again it seems we are faced with some uncertainty, but is that a reason to press the panic button? I think not. Savvy marketers have for decades shown us that to only advertise when you’re riding the economic wave […]

Oxygen360’s Managing Director Cameron Jurd shares our latest campaign for client Appliances Online I am very pleased to share our latest campaign for Appliances Online. Creative Director Adam Searle strapped his Director cap on for this campaign continuing the Legendary Service journey we began with AOL 2 years ago. In the last 2 years retail […]

Oxygen360’s Media Manager Sandra Ferreira reflects on what affects Media Buying and how to keep ahead. TV Networks are experiencing high levels of advertiser demand (but decreases in audience rating continue).  There are more advertisers than ever before fighting for TV market share. Today, booking linear TV 3 months out won’t guarantee quality programs, you […]

Oxygen360’s Senior Editors Andrew Yoole and Jack Sword make the impossible, possible. With one of the best-equipped studio facilities in Australia and years of hands-on experience, Oxygen360’s Senior Editors Andrew Yoole and Jack Sword make the impossible, possible. With campaigns for the likes of Maserati, Fujitsu, Pizza Hut, and monthly On-Air creative for Fetch TV […]

Production Manager Bella Childs reflects on the challenges we overcame during NSWs lengthy Lockdown Working to a deadline, particularly a short one can be challenging at the best of times. Add a Global Pandemic into the mix and things can be a little trickier. We are all about F2F communication with our team members and […]

Head of Media Andrew Lamb talks future of media post pandemic What has been the biggest shift for media during COVID? Media has always played an integral role in the creation of customers, however I think the pandemic has placed a greater emphasis on the need for true attribution and even greater accountability than ever […]